The person
From a party of his own to a universe of his own.
It all began in 2022 with small parties he organised himself.
- Role
- Founder and owner, SCHMITZ UNIVERSE
- Based in
- Koblenz, Germany
- Languages
- German, English
Out of those first parties came an event agency, and out of the agency SCHMITZ UNIVERSE: a group of companies with brands in events, logistics, software and artificial intelligence, based in Koblenz.
Two ventures stand at the front. SICA, the Super Intelligence Company Assistant, is an AI assistant for companies that takes phone calls, answers emails and keeps the calendar. The first SICA is called Dexter, developed in Koblenz on the Rhine.
Regional.Events 365 brings together what a region has to offer — from the village fair to the club night — and brings people together who would otherwise never have met.
Vision
A network that connects business, culture and civic cooperation across Europe.
What is being worked towards
The ambition of Jonas Schmitz is a network that holds across sectors and borders — where an entrepreneur, a museum director and a mayor find themselves solving the same problem from different sides.
The approach is deliberately patient. Nothing here is built to be finished quickly.
Guiding thought
Business creates prosperity. Culture creates cohesion. Lasting progress happens where the two meet.
Mission
Building successful ventures is not an end in itself.
The purpose behind the work can be stated in five tasks. They apply to everything he undertakes.
- 01
Bring people together
Connection happens where people genuinely meet — not where contacts are collected and filed.
- 02
Connect organisations
Cooperation between organisations creates value that none of them produces alone.
- 03
Make culture visible
Cultural substance is an economic asset — and deserves entrepreneurial attention.
- 04
Help innovation grow
Good ideas rarely fail on their merits. They fail on access.
- 05
Build durable structures
Structures that still carry weight once the initial enthusiasm has passed.
Every undertaking serves the same end: bring people together, create opportunity, shape what lasts.
Principles
Few principles, applied without exception.
Five convictions decide which undertakings come to life and which do not.
Select a principle
01
Responsibility
Toward people, partners and society.
Entrepreneurs carry responsibility — for the people who work with them, for their partners, and for the communities their decisions touch. That responsibility is not a department. It is the standard by which a decision is judged before it is made.
Approach
Durable relationships over passing trends.
Jonas Schmitz works in a long-term, partnership-driven way. Resilient relationships, strategic cooperation and sustainable models are at the centre of everything he undertakes.
Decisions are made with lasting effect in view — economic, social and cultural. Instead of following short-lived trends, he builds structures that connect people, companies and institutions for the long run.
- Horizon
- Generations, not quarters
- Collaboration
- Partnership, not transaction
- Decisions
- Effect, not speed
- Communication
- Clarity, not performance