Skip to content
Jonas Schmitz
ende

Regional development

Keeping skilled workers why the region decides

No topic occupies the Mittelstand like the lack of skilled workers. But the answer does not end at the factory gate — it reaches into the region.

25 July 2026 · 4 min read

People choose a place, not just a job

Accepting a job is also deciding on a place to live: housing, family, leisure, belonging. A good business in a region without life has it harder than a solid one in a lively region.

Securing skilled workers is therefore never only a question for the individual employer, but always one for the region too.

Why a single business cannot solve this alone

A company can pay good wages and still find no one if the infrastructure, cultural life and prospects around it are missing. These factors arise from the interplay of many — not from going it alone.

That is why it pays for businesses to think beyond their own fence: what strengthens the region strengthens them in the end.

What businesses and the region can do together

Training that stays; cooperation that shares knowledge; an environment in which culture and the economy work together — that keeps people more than any single pay rise.

Keeping skilled workers is, in the end, the same as strengthening a region: you think of businesses, people and place together.

You do not win skilled workers against the region, but with it. Strengthen the place, and you strengthen your own business.